As one of the official sponsors of the Rio2016 Olympic Games, Samsung launched a new campaign promoting the union of the people of the world by joining parts of National Anthems of various nations into one single song.
The new campaign, called “The Anthem“, was created by Leo Burnett Chicago and Leo Burnett Sydney. “‘The Anthem’ is a reflection of the Samsung brand and our continuous pursuit to break down geographic barriers and unite the world through technology and borderless communication,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “By singing one anthem, fans and athletes across the globe can feel a shared sense of pride and unity and together celebrate collective progress, which is integral to the spirit of the Olympic Games.”
It looks like a John Lennon’s dream when he said: “I hope someday you’ll join us and the world will live as one.”