Do you remember the commercial titled “Origami” of Extra Gum which shows a father-daughter bonding over time from childhood to adulthood?
Now the gum wrappers help to tell the story of Sarah and Juan over their years of relashionship. The music? The Elvis Presley’s “Can’t Help Falling In Love”. The singer? The fantastic former-American Idol star Haley Reinhart.
Andrés Ordoñez, executive creative director of Energy BBDO, the agency behind this campaign said: “We had the perfect song, the perfect voice and the perfect story”.