Coca-Cola Small World Machines – Bringing India & Pakistan Together

Coca-Cola - Small World Machines

Could a can of Coca-Cola promote the peace between India and Pakistan?

Leo Burnett’s Chicago and Sydney agency created “Small World Machines,” a multinational interactive vending machine experience, as part of Coca-Cola’s “Open Happiness” campaign, where they say:

“What unites us is stronger than what divides us.”

They installed two vending machines at a shopping mall, one in Lahore, Pakistan and the other in New Delhi, India. Each vending machine featured a webcam and a giant touchscreen monitor.  People on either side were invited to ‘Make a friend in Pakistan’ (in New Delhi) and ‘Make a friend in India’, to share a Coca-Cola.  But, in order to grab a free soda, they were requested to complete a friendly task together like touch hands, draw a peace sign or dance.

The result?  Watch the video and see how people can overcome differences and come together with a simple act of joy.

Coke gives peace a chance!


See also:  Danish flag hidden in the Coca-Cola logo

See also: Google India Reunited 2 Childhood Friends 66 Years Later

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