Could a can of Coca-Cola promote the peace between India and Pakistan?
Leo Burnett’s Chicago and Sydney agency created “Small World Machines,” a multinational interactive vending machine experience, as part of Coca-Cola’s “Open Happiness” campaign, where they say:
“What unites us is stronger than what divides us.”
They installed two vending machines at a shopping mall, one in Lahore, Pakistan and the other in New Delhi, India. Each vending machine featured a webcam and a giant touchscreen monitor. People on either side were invited to ‘Make a friend in Pakistan’ (in New Delhi) and ‘Make a friend in India’, to share a Coca-Cola. But, in order to grab a free soda, they were requested to complete a friendly task together like touch hands, draw a peace sign or dance.
The result? Watch the video and see how people can overcome differences and come together with a simple act of joy.
Coke gives peace a chance!