Dove – Real Beauty Sketches
What do you look like? Do you have the best impression of yourself? Thinking about that, Dove and agency Ogilvy Brazil hired an FBI-trained forensic artist to interview and draw seven different women – two sketches of each. For the first sketch, he asked them to describe themselves. The second was based on a description from another person these women had just met before this experience. Everybody was behind a screen where the artist could not see them.
“Women are their own worst beauty critics,” Dove says. “Only 4% of women around the world consider themselves beautiful … we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”
At the end of the video, the artist reveals two sketches — one from the participant itself, one from their partner. Prepare to be surprised with the differences between them. The end is shocking!
The conclusion Dove came to is: we are more attractive than many of us think about ourselves!
What do you think about that?
(vídeo com legendas em português do CanalDoveBrasil)[youtube http://www.youtube.com/watch?v=ABups4euCW4]