What does have a Danish flag and a Coca-Cola logo in common?
Denmark has been named the happiest country in the world in several global surveys, with the latest by the UN. A Danish advertising company (McCann Copenhagen) recently found the flag of Denmark where no-one ever thought to look: in the Coca-Cola logo.
So, they decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. A large Coca-Cola sign with a flag dispenser was placed near the airport’s arrival gate, allowing people to pick the flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.
Creativity has no boundaries!